Standpunkt | Agentur für Integrierte Kommunikation

B2B Communication Voss Automotive

The Company

For 70 years Voss has stood for quality and innovation as supplier for all well known car manufacturers of cabling and connection technology in the international vehicle and machine construction industry.

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Challenge

Since 2000 Standpunkt Kommunikation has supported the division Voss Automotive in the development and realisation of all external and internal communication measures.

Strategy

Reinforcement of the technical competence and parallel emphasis on the innovative power of the company in accordance with the claim “Experience plus ideas“ by building and maintaining a serious and informative presence which reflects the international positioning of the company.

Implementation

The internal and external communication in all measures were aligned to the consistent image on the basis of the Corporate Design guidelines and brought to the various advertising means, such as internal newsletter, employee magazine, print advertisements or trade fair presence. The six language Internet presence has been continually expanded since 2004.

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Agency Services

  • Management of the Voss brand in all communication measures
  • As lead agency with integral online and offline implementation for the last 5 years

Results

  • A consistent and aligned image of the Voss group
  • Voss could be established and sustained on the market
  • Successful expansion of the communication to new communication measures

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