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1 2 3 4 5 6 T-Mobile is one of the most successful mobile network operators in Europe. With a current total of 30.4 million customers, T-Mobile is the market leader in Germany. Worldwide, 87 million customers use the services of T-Mobile’s majority shareholdings. For years, T-Mobile has focused on excellent service for valuable business customers.
In this project, Standpunkt focused on sales support for T-Mobile. The mission was to develop a uniform CRM and external sales force controlling tool for the 150 employees in direct sales, to eliminate redundancy and to standardise in-house office solutions.
In order to harmonise the different portal projects that business customer sales used at that time, Standpunkt developed a portal strategy for the sales communication area. The strategy targeted single sign-on for all direct-sales users.
MyBusiness is the Web-based CRM and external sales force controlling tool that Standpunkt developed in 2004. The 150-member T-Mobile direct-sales staff use it for the central planning of customer activities. MyBusiness covers the reporting area, including deadline planning, in addition to its very extensive customer master data administration function. It also covers workflow process functions, such as holiday substitutes, and the tool facilitates a variety of assessment and reporting functions within diverse user hierarchies.
