Standpunkt | Agentur für Integrierte Kommunikation

Personal Promotion

Whether sample promotions, taste testing, or closing/sales promotions, whether food retailing, restaurant and food service, or street promotions, you will find Standpunkt and our experienced team wherever brands and products need to be displayed to attract attention – professionally and directly in the target group environment.

Specialised on the basis of Food or Non-Food category, our project teams spend more than 20,000 working days per year coordinating national and international promotions, trade fairs and events.


Our range of services:

  • Personnel database with over 4,000 promoter profiles
  • Provision of qualified personnel for promotions, trade fairs and events
  • Planning, coordination and control of national/international personal promotions
  • Database-supported reporting
  • Planning and execution of employee and retailer training courses
  • Store checks and market surveys
  • Integrated call centre to retailer consultation
  • Regional supervisors for promotion and quality assurance
  • Complete logistics service
  • Own central warehouse with over 800 sq m of storage area and Germany-wide remote warehouse capacity

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