
The main subject of “security“ as core theme of the PoS communication of BONDEX in 2008 places the high quality demands into the central focus in accordance with customer needs!
BONDEX focuses on quality and added value for the target audience with an attractive promotion. This is based on the well known current BONDEX TV spot “BONDEX sicher“, in order to also profit from cross medial synergies and further reinforce the brand image.
Under the motto „Drinnen und draußen der beste Schutz mit BONDEX!“ BONDEX puts innovative focus on each of the four TÜV certified products with an attractive free gift: KASPERSKY Internet Security 7.0 (multiple test winner).
In addition to this cooperation, Standpunkt also implements the PoS campaign.