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AIKA's aim is to improve the perception and performance of owner-managed agencies and to be a symbol for quality.
Christa Duve-Roth, co-founder, co-partner and member of Standpunkt Kommunikation GmbH’s management team ran for the election as chairman for the new association AIKA (Association of owner managed communications agencies) in Frankfurt. The entrepreneur, who already had relevant experience managing a regional agency club, believes strongly in the success of synergy effects and perception of the quality of owner-managed agencies by financially strong customers and journalists .
AIKA as a brand is designed to act simultaneously as multiplier, synergy medium and mouthpiece, and to have its members portrayed as premium agencies in the press and with customers.
Christa Duve-Roth made a point in her inaugural speech that traditional entrepreneurial virtues are back in vogue, especially in this difficult economic climate. This offers great opportunities for owner-managed agencies to get their foot in the door, since they always live on the principle of fair and co-operative partnerships led by self-dependent, economically sensible and success-oriented management. "We are not gamblers, but we are liable to the full extent of our private assets. This responsibility has a direct effect on how we handle our customer’s budgets."
AIKA membership is not for sale. Christa Duve-Roth explains that member agencies require - in addition to a certain company size – to prove amongst other things, a coherent positioning, the quality of their service range, an effective project management, regular team training, a quotation and billing structure which is comprehensible to the customer, as well as a sustainable commercial management. The quality assessment, which has to be renewed at regular intervals, is aimed to give potential customers the certainty that they will receive a high degree of creativity, clear processes and quality results when choosing an AIKA agency. "The sector has to understand, that it's only AIKA if it says so on the label!" states Duve-Roth.
AIKA agencies impose on themselves the highest quality standards and are premium agencies and their customers will benefit from this every single time. "This is meant to be an approved value proposition," explains Christa Duve-Roth. AIKA member agencies – whether they are full-service agencies or specialists - are well positioned and professional. They have a consultative approach and offer as a premium agency, excellent communications services for accounts or on a project-by-project basis.
Ms Duve-Roth made a point of saying that AIKA is not a challenge to other associations. AIKA would like to be in touch but is also not afraid to compete for customers.
