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1 2 3 4 5 6 Dortmund Airport has grown strongly over the last few years to become the third largest airport in NRW. Since 2005 Standpunkt Kommunikation is responsible for the entire marketing budget in the area of classical advertising.
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The campaign should communicate the wide range of destinations together with the low prices. The aim is to further expand the increase in awareness which had been built up in previous advertising campaigns. The perception of Dortmund Airport as low priced and service oriented provider should be reinforced and new customers should be found.
Dortmund Airport is presented as friendly tourism service provider in the region. Testimonials as carrier of the message create an experiential emotional bind, bring fun into the motif and serve as eyecatcher.
In order for couch potatoes to become enthusiastic passengers, Standpunkt Kommunikation has installed a cute bird as key visual for the experienced flyer testimonial. This brand message carrier as a constantly recurring element is an emotional anchor in the communication. Theme related word games reinforce the headlines, which are strengthened by matching motifs. “Reisen ab Dortmund ist tierisch gut!”
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Please click here to hear the radio advert.
