Main navigation and topics
1 
2 
3 
4 
5 
6
1 2 3 4 5 6 Dyrup is a leading manufacturer of protective products for surfaces. The Mönchengladbach company has been at home in the German market with its premium DIY brand BONDEX.
BONDEX focuses with its wide range of high quality glazes, paints and dyes for indoors and outdoors on the ambitious handyman.
Please click here to view detail images.
The desire for security and tested high quality products is growing for the consumer – also in the wake of recent scandal. (Source: GfK Trendsensor/GfK ConsumerScope, July 2007.) For this reason Standpunkt Kommunikation was asked by BONDEX to take over the development of a cross promotion with the main theme “Security“ as core theme for the POS communication in 2008.
“Security“ is becoming the theme of the POS communication for BONDEX and brings the focus onto the high level product claims in a way which is tailored to the customers’ needs! With a high impact gift promotion BONDEX provides quality and added value for the target audience directly as a “takeaway” – in reference to the well known current BONDEX TV spot “BONDEX secure “.
Under the motto „Indoors and outdoors the best protection with BONDEX!“ BONDEX makes an innovative impression at POS with the attractive free gift of Kaspersky Internet Security 7.0 (multiple test winner) for each of the four TÜV-tested products. Alongside the support towards cooperation agreements, Standpunkt Kommunikation supports the realization of the campaign at POS. Special offer placings with ceiling suspended posters, special offer boxes in laptop design and rotating CDs draw a lot of attention. The campaign is rounded off with an end user competition and advertisements in special interest magazines as well as adverts in the widely read newspapers such as “Bild“ and “Bild am Sonntag“.
Please click here to view detail images.
The cross media alignment of the core message makes use of synergies across a range of media and was able to strengthen the BONDEX brand image in a sustained way.
