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1 2 3 4 5 6 Baden-Baden Events GmbH has been well known throughout Germany for many years as partner for companies, agencies and cultural events for diverse (major) events in and around the spa town of Baden-Baden.
In order to enable unified internal and external messaging in the long term, a new and clearly differentiated image needed to be developed which generates new momentum and highlights the transformation of the town and its offerings.
The central focus of our work is in the development of a comprehensive design concept. This involved the development of a corporate design, a logo relaunch and the development of a strong image brochure. A style guide for all print materials was developed to simplify the realisation of the design guidelines and enable a unified presence. The range of tasks also included the redesign of the web presence www.badenbadenevents.de.
A corporate design was developed which clearly differentiated the company and the town of Baden-Baden and smartly merges the modern with the traditional.
